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Tuesday, September 27, 2022

Top 10 Biscuits Brands in India

 Top 10 Biscuits Brands in India

Indian organizations like Parle and Anmol can be regarded as some of the top biscuits brands in India. The Indian biscuit industry gained prominence in the national bakery scene during the later part of the 20th century. This was the time when the urban population was looking for ready-made food at a convenient cost. Earlier on, biscuits were regarded as part of people who were ill, but at present is one of the most preferred fast foods across various age groups. Their popularity has grown because they can be carried easily and they offer a wide variety of tastes and are also not that expensive. The market of the biscuit industry was valued at 37,000 crore rupees in size just before the global pandemic, Coronavirus. The biscuit industry saw significant changes in the growth rate during the months April-May 2020 just before the lockdown was imposed. This happened as people were stocking up essentials. The market increased by 12 to 15% from 8% after the lockdown.


List of Top Biscuits Brands in India

Following are the leading biscuit brands in India:


Parle Products Pvt. Ltd

Founded in 1929, Parle Products Pvt. Ltd ranks among the top biscuit brands in India. The company has 7 manufacturing units of its own and 51 manufacturing units on contract. Accounting for about 30-35% of the market share in the biscuit industry this company is famous for brands like Parle – G, Krackjack, Hide & Seek Milano, Hide and Seek, Magix and Monaco

Parle has been one of the leading biscuit brands in India for the last 8 decades. Parle-G is reputed to enjoy the most sales among all biscuit brands in the world. Its biscuits offer a fantastic combination of quality, taste, and nutrition. Parle biscuits are available even in faraway villages.

At present, the company has a 40 per cent share of the Indian market for biscuits and is a multi-million dollar organization. However, the latest data of 2021 reveal that Parle-G holds a 27% share in the market.

Following are the various brands of biscuits offered by Parle:

Parle G

Nimkin

Krackjack

20-20 Cookies

Monaco-Salted Craker

Golden Arcs

Kreams

Festo

Hide & Seek Choco Chips

Top

Hide & Seek Milano

Happy Happy

Hide & Seek Bourbon

Hide & Seek Fab

Parle Actifit Digestive Marie

Magix

Parle Marie

Coconut Cookies

Milk Shakti

Britannia Industries Ltd

Based in Bangalore Britannia Industries Ltd is reputed as being one of the top biscuit brands in India. The company was established way back in 1892 and till today has managed to maintain a distinctive position in the Indian biscuit industry especially with its most popular brand called Tiger.

Britannia is presently one of the biggest brands in India and also the leading food-related brand. It is well known for its groundbreaking approach towards product manufacturing and marketing. Forbes Global has rated it as one of the Top 200 Small Companies of the World and it is also the second most trusted brand in India. The latest data of 2021 reveal that Britannia holds a 28% share in the market.

Following are its various brands in the biscuits segment:

Pure Magic

Treat

Britannia Cookies

Milk Bikis

Tiger

Nutri Choice

Good Day

Time Pass

Bourbon

Little Hearts

50-50

Nice Time

Marie Gold

Rusks

Priya Gold Biscuits

Priya Gold is a part of Surya Foods & Agro Ltd that was established in November 1992. Its commercial operations, which included selling and making biscuits under the brand name Priya Gold, started during October 1993.

Following are the various biscuits and cookies offered by Priya Gold:

Italiano Cookies

Glucose V

Chatpatta Jeera and Cashew

Butter Bite

Cheez Bit

Cheese Cracker

CNC

Marie Lite

Snacks Zig Zag

Coconut Crunch

Kids Cream

Classic Cream

Anmol

Anmol Biscuits is especially popular in eastern and northern India. It has a couple of top-class production units at Noida and Dankuni in West Bengal. Following are its main products:

Lemon Mazaa

Dil Khush

Funfill Choco Vanilla

Dream Lite

Yummy - Milk Cream

E-Time

Tip Top Kajoo Kurkure Masala

Funfill Orange

Coconutty

Funfill Rich Chocolate

Thin Arrowroot

Golmol

Marie

Jadoo

Veg Munch

Marie Time

2 in 1

Snackles

Butter Bake

Milk Made

Cream Cracker

Bakersville


Horlicks

Horlicks Biscuits were introduced in 1992 and since then the brand has witnessed increasing popularity. These are liked by both children and parents. Every pack provides 100 percent calcium and the biscuits are available in elaichi and standard flavours. However, the latest data reveal that Horlicks biscuits hold a 14.3% share in the market.

CREMICA

CREMICA is one of the most prominent biscuit brands in northern India. Its products are primarily available in four categories – crackers, cookies, cream biscuits, and glucose biscuits. The company is setting up a new plant in Himachal Pradesh, which is expected to have a capacity of 5 thousand tons every month. This will be a fully automated plant and is supposed to be one of the very best in the country.

In a recent survey done by Insight, a famous consumer magazine, as per parameters stated by the BIS, the glucose biscuits of CREMICA came first in the category for sweet biscuits.

It is also a part of the Indian government’s program to create fortified biscuits for people in Afghanistan. The whole program is being done under the guidance of the World Food Organization. It has also been entrusted with the responsibility of exporting biscuits to Iraq as part of the World Food Program.

Sunfeast

Sunfeast is the biscuit brand of ITC and was initiated in July 2003. To start with the brand dealt with glucose, Marie, and cream biscuits. Following are the major brands of Sunfeast:

Sunfeast Milky Magic

Sunfeast Dream Cream

Sunfeast Marie Light

Sunfeast Snacky

Sunfeast Dark Fantasy

Sunfeast sweet 'n salt

Sunfeast Dark Fantasy Choco Fills

Sunfeast Nice

Sunfeast Glucose

Sunfeast Special

Biskfarm

Biskfarm was established in 2000. It is marketed and held by SAJ Food Products (P) Ltd, which is a sister concern of Aparna Group of Companies. It is primarily available in the North Eastern and Eastern parts of the country as well as several parts in Southern, Northern, and Central India. It is among the top 3 bakery brands in all the markets where it enjoys a substantial presence.

Bisk Farm biscuits can be categorized into the following products:

Sweet

Countlines

Semi Sweet

Creams

Crackers

Rusk

Rose

Rose biscuits are produced by Veeramani Biscuit Industries Limited, which is also known as VBIL. The company was incorporated in 1987 in the outer areas of Hyderabad. It produces a wide variety of biscuits such as the following:

Cookies

Cream Biscuits

Marie Biscuits

Salt Biscuits

Glucose Biscuits

Salt & Sweet Biscuits

Coconut Biscuits

Sobisco

Sobisco is part of the Sona Biscuits Ltd group, which was incorporated in 1992. Its head offices are at Kolkata and it is presently an ISO 22000 organization. It also enjoys the membership of the American Institute of Bakery. It offers 54 different products under 4 major categories such as sweet biscuits, salted biscuits, semi-sweet biscuits, and cream biscuits. The majority of its annual production is done in the sweet biscuits, and cream biscuits segments.

Dukes

Duke's biscuits are marketed by Ravi Foods Private Limited. The organization has set up many plants in Hyderabad that are at par with ISO 9001 requirements. Yet another plant is being set up at Rudrapur in Uttarakhand. It offers the following biscuits:

Marie Break

Cream Cracker

See Saw

Nice

Salt Kiss

Danish Butter Cookies

Masala Nibbles Namkeen

Salted Crackers

Cream 4 Fun

Teddy Bear Cookie Honey

Cream 4 Fun Bourbon

Dukes Minees Sandwich Cookies

Kukkies

Delicious Kukkies - Chocolate

Merry Milk

Nezone

Nezone Biscuits started as an organization in 1996 and presently has a yearly production of INR 100 crore. Its present production capacity is 60 tons and offers 40 different types of biscuits that may be enumerated as below:

Chocolate Marie Biscuit

Sweet Biscuit - Elaichi

Marie Biscuit

Sweet Biscuit - Gluco Rich

Marie Super Biscuit

Milk Rusk

Nutri Marie Biscuit

Suji Rusk

Orange Marie Biscuit

Cream Biscuit - Energy Mix

Prince Marie Biscuit

Hit Cream Biscuit

Salted Biscuit: Snacks (Classic Salted)

Butter Cookies

Salted Biscuit: Snacks (Mast Masala)

Kaju Cookies

Sweet Biscuit - Butter Kaju

Coconut Cookies

Sweet Biscuit - Butter Yums

Classic Arrowroot Marie Biscuit

Following are other biscuits brands operating in India

Oreo

Sumo

Happy Bite

Biscuit Industry in India - Current Scenario

At present the following states can be regarded as the biggest consumers of biscuits in India:

Maharashtra

Karnataka

West Bengal

Uttar Pradesh

Andhra Pradesh

The rural sector in India presently accounts for almost 55 per cent of the biscuit consumption in India.

The Indian biscuit industry has a yearly production of almost INR 3 thousand crores and is the biggest among all the food-based industries operating in the country. The Indian subcontinent on the whole is regarded to be one of the top producers of biscuits in the world along with countries like the US.

The industry can be classed into two separate sectors – organized and unorganized. Biscuits and bread are the major components of the Indian bakery industry and together these two account for almost 80 per cent of the aggregate production. The biscuit industry is said to have a better production and value level than the bread.

Nowadays the biscuit industry contributes approximately 33 percent of the total production of the bakery industry. 70 percent of the biscuits in India are produced by the small-scale sector that is made up of both the non-factory and factory workers.

These smaller entities have also prevented leading companies like Cadbury, Brooke Bond, and Nestle from entering the biscuit market. The Federation of Biscuit Manufacturers of India (FBMI), set up by the Union Government in 1953, has stated that in the coming years the industry will see an approximate yearly growth of 15 per cent and the exports will also successfully reach the global markets.

Per capita consumption of biscuits in India has been estimated at 2 kilos. India is also one of the leading producers of biscuits in the world along with the US and China. Approximately 17 percent of the biscuits produced in India is exported to locations such as the following:

Haiti

Ghana

Angola

UAE

The US

It has also been calculated that the biscuit imports do not form a significant part of the production, which has been estimated at INR 4350 crores. It is expected that India’s biscuit market will reach approximately 52,771 crore rupees by the year 2022.

Production volume of biscuits and cookies across India from the financial year 2015 to 2020:

table class="tableizer-table"> Financial Year Production volume (in 1,000 metric tons) 2015588.4 2016600.3 2017623.7 2018630 2020632

Top 10 best selling biscuits in India, 2021:

Parle-G

Mari Gold (Britannia)

Good Day (Britannia)

Unibic

Bourbon (Britannia)

Oreo (Cadbury)

Anmol biscuits

Googly (Bisk farm)

Cheese cracker (PriyaGold)

Glucose biscuits (Sunfeast)

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