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Saturday, September 3, 2022

Tata Neu App – Your Superapp Fro the Tata App Group

The Tata Neu app brings together all of its digital services and apps on a single platform with the possibility of on-boarding third-party apps, too, in the future.

It’s a familiar feeling—sifting hurriedly through 50-odd apps downloaded on our phones to look for the one app we need in the moment. A “superapp” in such a situation would be quite the time-saver, a one-stop solution for all one could want—shopping for clothes, medicines or groceries, paying utility bills, browsing social media sites, booking a hotel or even buying airline tickets. On April 7, the Tata Group launched its much-publicised Tata Neu app for commercial use. It brings together all of its digital services and apps on a single platform with the possibility of on-boarding third-party apps, too, in the future. Until Tata Neu, the Paytm app, launched in 2010, and Reliance’s MyJio app, launched in 2016, with 100 million downloads each on Google Play Store, were said to have been the closest thing to what a superapp could offer. By April 18, Tata Neu had already seen over a million downloads on Play Store.

ntegrating the Tata group’s most trusted brands all into a single super app, Tata Neu offers exclusive privileges and benefits across categories.

What is Tata Neu?

Tata Neu is an app designed to offer customers an extensive yet highly personalised shopping experience. The culmination of over two years of research, development, and testing, it can truly be called a 'super app' and aims to bring about a great shopping experience for its customers. Integrating the Tata group’s most trusted brands all into a single convenient platform, it offers users a degree of versatility and choice that’s truly unmatched. Covering categories ranging from electronics and groceries, to travel and more, the range of products and services offered is second to none.

What are the benefits of Tata Neu?

From compelling offers and an integrated loyalty program across Tata brands, to exclusive benefits and diverse payment options, Tata Neu has a lot to offer its users. A truly cross-category shopping experience, it empowers customers to:

  • Style up their wardrobe with Tata CLiQ and Westside
  • Purchase the latest gadgets from Croma
  • Order groceries from bigbasket
  • Book a flight on AirAsia India
  • Get health checkups through Tata 1mg
  • Book a luxurious stay at an IHCL hotel
  • Order a 5-star meal on Qmin

What are NeuCoins?

NeuCoins are the rewards a customer earns when transacting on the Tata Neu app, website, or at any brand stores or hotels. They can then redeem these NeuCoins when making future purchases. 1 NeuCoin is worth ₹1, and there are no limits to how many one can earn or use.

What is NeuPass?

In short, NeuPass is an upcoming exclusive membership service by Tata Neu, that confers upon its subscribers, several unique privileges with Tata brands. It entitles members to a minimum of 5% additional NeuCoins every time they shop on the app, in addition to other benefits that will be revealed soon.


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What financial and payment services does Tata Neu offer?

Tata Neu enables users to earn rewards on all credit card spends, as well as get instant access to funds like personal loans and credit lines. It also allows them to protect their assets and grow their wealth with custom insurance plans created specifically for them. Paying bills has never been easier. Users can also send money to friends, family members or any of their contacts directly to their bank accounts, using Tata Pay UPI.

What is ‘Stories’?

‘Stories’ is Tata Neu’s in-house digital magazine. Focused on creating lifestyle-focused articles and videos, of quality comparable to leading publications, it seeks to entertain, educate, and inspire readers. Currently focused on the themes of technology, fashion, food, and travel, its high-quality content speaks for itself.

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