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Tuesday, August 24, 2021

TODAY'S ALL EDUCATION NEWS PAPER 24/08/2021




TODAY'S ALL EDUCATION NEWS PAPER 24/08/2021
You may have heard that Google Ads is a quick way to get ROI from search engine traffic. 



This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for 





















raffic that actually makes it to your site.


However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords.



The best thing you can do for your strategy is understand exactly how Google Ads determines cost per click (CPC) on specific keywords, what makes certain keywords more expensive, and how you can build your ad budget in a way that actually gives you ROI.
How Does Google Ads Determine Keyword Costs?

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is.

Ad placement is determined by an action system. The combined impact of these two factors will determine if and where your ad is placed on the page when a user searches for your query:
The maximum bid you specify for the keyword
The Quality Score that Google has given your ad

These two factors will help Google determine your ad rank. In short, higher bids and higher quality ads win the best placements.



If a user ends up clicking on your ad, Google determines the cost of that click using the following formula:

The ad rank of the person below you divided by your quality score plus $0.01.

With this in mind, as long as you have a solid keyword strategy and high-quality ads, you can win ad placements even over organizations that are spending more on Google Ads than you are. The only thing to keep in mind is how strict your competition is.
Most Expensive Keywords by Industry

While it's difficult to quantify the most expensive keywords on Google because of the sheer amount of data that changes daily, we've broken down the most expensive keywords for some of the most common industries:
Legal


The legal industry has some of the highest CPCs in this article, primarily due to the high amount of competition they're up against and the higher ticket service cost. For this industry, we looked at keywords relating to "lawyer," "attorney," "legal services," and a few other related keywords. Here are the ones that topped the list:
KEYWORDCPCHOUSTON MARITIME ATTORNEY $1,090.00
offshore accident lawyer $815.00
best motorcycle accident lawyer $770.00
18 wheeler accident lawyer san antonio $670.00
scranton personal injury lawyer $560.00
truck accident attorney dallas $515.00
houston trucking accident attorney $500.00
mesothelioma attorney assistance $490.00
new york construction accident lawyer $485.00
maritime lawyer new orleans $485.00
california auto accident laywer $475.00
auto accident attorney california $465.00
auto accident attorney colorado springs $460.00
car accident lawyer jacksonville $430.00
truck accident lawyer dallas $425.00

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